[pic] Cutshaw: The lack of access to funding, growth strategies and franchising expertise have become barriers for Malaysian F&B businesses to expand.
PETALING JAYA: With the Asia-Pacific food and beverage (F&B) “dining” market estimated to be in the region of US$1 trillion, it is a clear signal that Asian brands can make an impact in the global market. But the reality is that they have not experienced the global fame they deserve.
While Asia has been taking in countless of US franchises, the time is now ripe for the “Asianisation of the World”, where Asian brands make its inroads and propagate to other parts of the world.