Taking Local F&B Into Global Franchising

Malaysians often wonder why our local food doesn’t seem to take off overseas when we know our food is delicious. It turns out the obstacles in place involve a lot more than just poor marketing. Manichel Subra, managing partner of FBE Ventures, discusses how the company aims to help introduce local F&B outlets to regional or even global franchising heights.

Produced by: Christine Wong

Presented by: Christine Wong